Health care organization

  Within the last 10 years, the health care industry has seen big changes, not only in philosophy but also with the implementation of the Affordable Care Act. There have been changes in political, economic, social, technological, legal, and environmental factors that influence strategic planning. Americans desire increased quality patient care, wellness, and prevention programs. Health care organizations are seeing changes in volume and demographics related to their patients, along with labor and technologies related to the health care organization. For this assignment, select a health care organization from the following list: St. David's HealthcareLinks to an external site. American Academy of PediatricsLinks to an external site. Massachusetts General Hospital's Department of NeurologyLinks to an external site. Imagine you have been selected by the facility's executive committee to develop a strategic plan that aligns with the organization's mission and vision. Use critical thinking skills and research current events of your chosen organization to prepare your assignment. Assignment Instructions Write an 8-10 page strategic plan. Your plan must include the elements listed below. Note that the instructions correspond to the grading criteria for this assignment. You may also want to review the performance-level descriptions for each criterion in the scoring guide to see how your work will be assessed: Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum. Propose one specific analytical tool suitable for use as an adaptive strategy that will be the most effective in helping an organization achieve its strategic plan. Propose the manner and provide an example of how the selected analytical tool will be used to support the strategic proposal. Research three internal and three external factors that could become barriers to the success of the proposed strategic plan. Recommend at least one solution to each of the possible barriers to implementing your proposed strategic plan. Determine the specific segment of the market that your organization's strategic plan will target. Recommend the most effective approach to marketing your strategic plan and provide examples.

Sample Solution

 

Strategic Plan for St. David's Healthcare

Introduction

The following strategic plan has been developed for St. David's Healthcare, a non-profit health system with 33 hospitals and more than 2,800 physicians. The plan is aligned with the organization's mission of "providing compassionate, high-quality care to all" and its vision of "being the healthcare leader of choice in Central Texas."

Strategic Management, Strategic Thinking, Strategic Planning, and Managing Strategic Momentum

  • Strategic management is the process of formulating, implementing, and evaluating strategic decisions.
  • Strategic thinking is the ability to see the big picture, identify opportunities and threats, and develop creative solutions to problems.
  • Strategic planning is th

Full Answer Section

   
  • Managing strategic momentum is the process of ensuring that the organization is continually moving forward towards its strategic goals.
In order to be successful, St. David's Healthcare must be able to effectively manage all four of these areas. The strategic plan outlined in this document provides a roadmap for the organization to achieve its goals. Analytical Tool for Adaptive Strategy The Balanced Scorecard (BSC) is a strategic management tool that can be used to help organizations achieve their strategic goals. The BSC provides a framework for measuring and managing performance across four perspectives: financial, customer, internal business processes, and learning and growth. The BSC can be used to help St. David's Healthcare achieve its strategic goals by:
  • Identifying key performance indicators (KPIs) that are aligned with the organization's strategic goals.
  • Tracking performance on these KPIs over time.
  • Identifying areas where performance is not meeting expectations.
  • Developing and implementing corrective actions to improve performance.
For example, St. David's Healthcare could use the BSC to track its performance on the following KPIs:
  • Customer satisfaction
  • Readmission rates
  • Length of stay
  • Cost per case
By tracking performance on these KPIs, St. David's Healthcare can identify areas where it is meeting or exceeding expectations, as well as areas where it needs to improve. This information can then be used to develop and implement corrective actions to improve performance. Internal and External Barriers to Success
  • Internal barriers
    • Resistance to change
    • Lack of resources
    • Silos within the organization
  • External barriers
    • Changes in government regulations
    • Competition from other healthcare providers
    • Changes in patient demographics
Solutions to Barriers
  • Internal barriers
    • Develop a communication plan to address concerns about change.
    • Secure the necessary resources to implement the strategic plan.
    • Break down silos within the organization by creating cross-functional teams.
  • External barriers
    • Stay up-to-date on changes in government regulations.
    • Develop a competitive differentiation strategy.
    • Conduct market research to understand the needs of changing patient demographics.
Target Market The target market for St. David's Healthcare is the growing population of Central Texas. The organization is committed to providing high-quality, affordable care to all members of the community, regardless of their income or insurance status. Marketing the Strategic Plan The most effective approach to marketing the strategic plan is to communicate it clearly and concisely to all stakeholders. This can be done through a variety of channels, such as:
  • Town hall meetings
  • Employee newsletters
  • Social media
  • Website
In addition to communicating the plan, it is also important to engage stakeholders in the implementation process. This can be done by creating committees and task forces to oversee the implementation of specific initiatives. Conclusion The strategic plan outlined in this document provides a roadmap for St. David's Healthcare to achieve its goals. The plan is based on a sound understanding of the organization's strengths, weaknesses, opportunities, and threats. The plan also takes into account the changing healthcare landscape. By effectively implementing the strategic plan, St. David's Healthcare can continue to provide high-quality, affordable care to the people of Central Texas.  
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