Homework

Homework TASK 5-1: AUDIO VISUAL WRITTEN ANALYSIS Review business use of audio/visual media: • 5 Ways Traditional Media Companies are Using Online Video | Mashable https://mashable.com/2009/07/31/traditional-media-online-video/ • 5 Tips for Using Video to Grow Your Business | Mashable https://mashable.com/2009/12/09/business-video-tips/ • 5 Important Web Video Lessons for Small Business Owners | Mashable https://mashable.com/2009/11/14/small-business-video/ • 15 Best Super Bowl XLVII Storytelling Commercials | Tia Nickels https://tianickels.wordpress.com/2013/04/07/15-of-super-bowl-xlviis-best-story-ads/ • Using Video to Market Your Business | Chris Brogan (Approx. 2 mins) https://www.entrepreneur.com/video/222776 In this analysis activity, we will look at some real-world examples of how Full Sail, Dollar Shave Club, and Science World leverage audio/visual media as part of their online marketing strategy.: • Describe how this Full Sail video is used as a recruitment tool. How could you use this in a video geared toward marketing your blog? • Describe how this Dollar Shave Club video is used to announce a new product. How could you use this in a video geared toward announcing your blog? • Describe how this Science World video is used to invite patrons to the museum. How could you use this in a video geared toward inviting readers your blog? TASK 6-2 Part A - PERSONAL ANALYSIS AND STRATEGY PRESENTATION • Perform a media analysis of your new online personas at: o https://twitter.com/MMJInsider o https://www.facebook.com/antonio.carpeli https://www.pinterest.com/MMJinsider/mmjinsider/ o https://mmjinsider.com/ • Take an inventory of your blog and other accounts: o Include visitor metrics and posting frequency. o Use the media analysis findings to create a strategy for expanding your reach. Here are a few points to keep in mind when completing this activity: • The media analysis section should contain blog stats (number of visitors and number of posts this month). • The media analysis section should contain Twitter stats (number of Tweets, number of followers). • The media analysis section should contain other social media account information and relevant stats. • The presentation should include screenshots from the accounts you created. • The media strategy section should include your plans for growing your audience.