How Apple managed to reinvent itself over the years
Answer the following questions:
1. What were some of Apple’s biggest successes and failures? Describe why.
2. How much of Apple’s success can be linked directly back to its culture? Why?
3. How do the actions of Apple apply to the following Terminal Course Objectives (TCOs):
A Given a company situation be able to describe the industry dynamics of technological innovation.
B Given a company situation be able to determine whether and how to protect its technological innovations.
C Given an organizational and industry context, identify the core technological competencies of the organization.
D Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.
E Given information about a company’s industry and organization, formulate a technological innovation strategy through its new product development strategy.
F Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.