How data analytics makes a company competitive

Describe business intelligence (BI), big data, and data analytics in general. Describe how (BI), big data, and data analytics makes a company competitive in general. Describe some company and its working/competitive environment. Anytime a company is described, make sure the company description provides details like its products, its history, etc. even if the company is widely known. Describe how (BI), big data, and data analytics features are enabling the selected company to enhance its competitiveness in the marketplace. Provide instances of such features that are properly referenced.