Current Market Differentiator
The current market differentiator of the organization is its focus on customer service. The organization has a long history of providing excellent customer service, and this has been a key factor in its success. The organization's HR policies are designed to support this focus on customer service. For example, the organization has a strong emphasis on employee training, and it provides employees with opportunities to learn about customer service best practices. The organization also has a performance management system that rewards employees for providing excellent customer service.
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New Market Differentiator
The new market differentiator that could be the focus of the business unit is innovation. The organization could focus on developing new products and services, or it could focus on finding new ways to improve its existing products and services. The organization would need to create new HR policies that support this focus on innovation. For example, the organization could create a culture of experimentation, and it could provide employees with opportunities to take risks and try new things. The organization could also create a reward system that rewards employees for their innovative contributions.
New HR Policies
The following are some new HR policies that could be created to support a focus on innovation:
A culture of experimentation: The organization could create a culture of experimentation by encouraging employees to take risks and try new things. This could be done by providing employees with opportunities to work on experimental projects, or by rewarding employees for their innovative contributions.
Opportunities for risk-taking: The organization could provide employees with opportunities to take risks by giving them the freedom to experiment and fail. This could be done by creating a safe environment where employees are not afraid to make mistakes.
Rewards for innovation: The organization could reward employees for their innovative contributions by giving them financial rewards, promotions, or public recognition. This would help to incentivize employees to come up with new ideas and solutions.
Conclusion
By creating new HR policies that support a focus on innovation, the organization can shift its culture and become more competitive in the marketplace. The new HR policies should encourage experimentation, risk-taking, and innovation. The organization should also reward employees for their innovative contributions. By doing these things, the organization can become a leader in innovation and stay ahead of the competition.
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