Human computer inter and usability

Full Answer Section

       

• Solution: Target could increase the visibility of the search bar by either:
  • Placing it in the top left corner, a more standard location.
  • Highlighting it with a contrasting color or border to make it stand out.

1. Information Overload on Product Pages:

• Problem: Product pages display a lot of information, including product details, reviews, frequently asked questions, and recommendations. While this information can be valuable, it can overwhelm users and make it difficult to find specific details quickly.
• Solution: Target could improve the organization of information on product pages by:
  • Using tabs or collapsible sections to separate different information categories.
  • Prioritizing key details like price, color options, and product dimensions at the top of the page.

1. Confusing Checkout Process:

• Problem: The checkout process requires users to create an account or sign in before proceeding. This extra step can be a barrier for users who want to make a quick purchase without creating an account.
• Solution: Target could offer a guest checkout option, allowing users to purchase items without creating an account. They could also streamline the login process by offering social login options.

Mobile App Comparison: Search Bar: The Target mobile app addresses the search bar visibility issue by placing it prominently at the top of the screen. Product Pages: The mobile app adopts a more concise approach to product pages, prioritizing essential information like product images, price, and key features. Checkout Process: Similar to the website, the mobile app requires users to sign in or create an account before checkout. However, the app offers a "Continue as Guest" option, addressing the guest checkout concern. Mobile App Enhancements: While the mobile app improves upon the website in several aspects, some areas could benefit from further refinement:

1. Improved Navigation: The mobile app's navigation menu can be cluttered with categories. Implementing a more user-friendly navigation system with clear categories and subcategories would enhance the user experience.
2. Image Loading Optimization: Optimizing product image loading times would improve app responsiveness and user experience, especially on slower internet connections.

Conclusion: Target's mobile app offers a generally improved user experience compared to their website. However, both platforms could benefit from clearer design choices and streamlined user flows. By prioritizing user needs and applying best practices in website and app design, Target can create a more seamless and intuitive shopping experience for its customers.  

Sample Solution

     

Website: Target.com (evaluated using Chrome on a desktop computer)

Industry: Retail (department stores)

Website Issues:

1. Search Bar Placement:

• Problem: The search bar is located towards the top center of the page, blending in with the overall design. This placement might not be immediately obvious to users accustomed to search bars being in the top left corner of the webpage.