QUESTION 2: Which features of the ‘young people of all ages’ are universal and can be exploited by a global/ regional strategy
?
QUESTION 3: Is IKEA destined to succeed everywhere it cares to establish itself?
IKEA case
QUESTION 2: Which features of the ‘young people of all ages’ are universal and can be exploited by a global/ regional strategy
?
QUESTION 3: Is IKEA destined to succeed everywhere it cares to establish itself?