Implementation of CFEH Online Pharmacy Platform
After studying program management for the past 7 weeks, you feel confident that program management should be a concept your organization should consider. Leadership in your organization is receptive to your thinking and wants to hear more about program management and asks you to create a narrated presentation to distribute to senior leadership. Program: Implementation of CFEH Online Pharmacy Platform Background: Central Florida Equine Hospital is a 24/7 equine hospital located in Central Florida and established over thirty years ago by Dr. Joseph Mackey and Dr. David McNeill. It is the third-largest equine practice in the US comprised of twenty-six veterinarians, nine of whom are partners. CFEH has the largest team of ambulatory vets in the Southeast region. The practice consists of two fully equipped surgery suites, a reproduction center, a sports medicine team, and an in-house pharmacy. They offer hands-on internships for both recent veterinarian graduates and technicians. Generating a little over $25 million in revenue in 2019, CFEH prides itself on maintaining a tradition of leadership and excellence in equine medicine. In 2019 the practices pharmacy alone generated $15 million through dispensing prescriptions and over the counter medications. The pharmacy is the heart of the operation. Everything the organization needs to operate is dispensed from the pharmacy. Business objectives: The purpose of this proposal project is to outline how an internet-based pharmacy would benefit Central Florida Equine Hospital. An online pharmacy would recapture business that would have gone elsewhere to purchase medications. A practice may risk not receiving the same profit margin that is established for their inhouse services but that could be made up in on their online platform, With the use of an online platform, coupons can be sent to clients per practices liking and any discounts or rebates are paid to the client and/or pharmacy by the manufacture. An online pharmacy would simplify inventory management, the pharmacy would no longer need to shelve in bulk. All shipping and handling would be handled through the online pharmacy eliminating the hassle of shipping fees and strenuous work. Another advantage is the customer service provided by the contracted organization. The practice will not be liable or responsible for the online platform for it has its own customer service staff. Program Description / Statement of Work: The client of this Project is Central Florida Equine Hospital. CFEH wants to expand its business online to solve the problem of lack of technological innovation as well as increase the customer satisfaction level and manage the transactions and inventory more efficiently. The CFEH online pharmacy portal will deal with a contracted order management facility “Midwest Vet Supply.” They will handle prescription transactions, inventory and will also have features like e-mail promos and reminders to make the website more user-interactive and increase the clinics revenue. Business Case / Statement of Need: • Setting up an online presence will improve the clinics image, provides better clientele support, and increase the company responsiveness and with a competent online pharmacy portal, the CFEH pharmacy management staff can automatically track inventory, veterinarian commission schedules, sales numbers, orders etc. Ultimately, an organization must take currently offline business online. • CFEH online pharmacy portal permits for thousands of people visiting the online store at once. So, it will increase the potential for the store, as the store could expose its products and services to a potentially unlimited number of interested people. • It also assists in reducing operational cost as by making use of various online service providers one can now take all aspects of our business online, such as purchasing, billing, order fulfillment, and shipping. Program Goals: The goal of Online Pharmacy Platform is to expand the business of Central Florida Equine Hospital online by creating and hosting an easy to use, understand as well as multi-featured portal which will increase their business revenues. Program Scope: The scope of CFEH online pharmacy portal is to deliver a quality pharmacy platform within time, budget and according to the CFEH partners requirements. Questions: 1. Describe the organizations culture? 2. Explain where program management would be beneficial? 3. What concepts and ideas would be best suited for this organization? 4. What types of artifacts or communications are needed? 5. What is needed from leadership to ensure the implementation of program management is efficient and sustained?