In London, restaurant delivery without the restaurants

1. What is the main theme/topic of the article and why is it important to managers?
2. As a manager, how would you implement or use what you’ve learned from this article once you are working in the “real world?” Would this even work in the real world?
3. How does the subject matter in this article tie in with at least three topics or concepts that are reviewed in the Pride and Ferrell textbook? Define each concept and explain why these ideas, strategies, etc., best illustrate the term or concept. Elaborate or talk about this aspect. Simply mentioning the term or concept is not sufficient. Define and discuss it.