InBev Anheuser Case Study

  1. What is the basis of competitive advantage in the brewing industry?
  2. What was the strategic rationale for the deal? (discuss industry consolidation
    and competition; overlaps in the businesses; complementary elements of the
    businesses, etc.)
  3. Where will the synergies come from? (Also provide a summary of deal value
    creation, including cost savings, revenue synergies; Financial analysis of
    synergies estimated over 10 years; etc.)
  4. What type of merger integration issues do you expect?