- What is the basis of competitive advantage in the brewing industry?
- What was the strategic rationale for the deal? (discuss industry consolidation
and competition; overlaps in the businesses; complementary elements of the
businesses, etc.) - Where will the synergies come from? (Also provide a summary of deal value
creation, including cost savings, revenue synergies; Financial analysis of
synergies estimated over 10 years; etc.) - What type of merger integration issues do you expect?
