Increase attendance at an athletic sporting events

Prepare a (mini) marketing plan to increase attendance at an athletic sporting events (you are responsible for Men’s and Women’s Basketball and Cross Country) OR increase enrollment at your recreation center/health and wellness center. Elements of the mini marketing plan should include: 1- Description of your target market (for example, demographic characteristics) 2- Include at least two objectives (what do you hope to gain by marketing your athletic teams/recreation center/health and wellness center?) (Remember objectives are specific and measureable) 3- Marketing strategies, go into detail about how you will use the marketing strategies to achieve your objectives); it is important that these promotional elements help you achieve your marketing objectives; each idea must be realistic (for example, advertising on National Television is not realistic); be creative and always provide support to justify your ideas  

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