Assume you have already identified industry opportunity (buyer size and growth trends) and industry threats for your client. Now you will turn to country-level analyses to find countries with positive opportunity for your
client United Healthcare Group, and trends and threats that your client would need to mitigate if it entered that country.
You will use the pestele framework to analyze the political, economic, social, technology, environmental and legal opportunity and threat factors and trends in the external environments of two countries agreed to
which was United States, Latin America, Europe, Asia.
Compare PESTEL Opportunity factors for your client and Threats to your client in two country markets; specify trends in those Opportunity and Threat factors that are likely to affect the country’s business and
economic environment over the next 3-5 years, and recommend one country as the better new market for your client.
