1:an individual write-up of no longer than 500 words (Times New Roman, 12-point font size, single-spaced, 1-inch margins)
2: here | want to focus on China furniture market, One-stop service from the basic decoration to soft decoration that can cover everything, and there are many styles to choose from, example like IKEA is limited with style of decoration that cannot satisfy most of the people
- identify and describe a pain point of Chinese consumers that has not been addressed by current offerings in the market. If you were to create a startup, what product or service would you introduce to capture this opportunity? What would be the segmentation, targeting, and positioning strategy of this startup? (Note: This must not have been discussed in class before.) no need for reference
