Industry Analysis

Select an industry that you would like to research. I encourage you to select a for-profit industry that sells a product(s) or service(s).

Complete an Industry Analysis meeting these guidelines:

1) Provide a brief description of the industry (e.g. healthcare, retail, manufacturing, etc.) (4-6 sentences)

2) What type of products or services are offered and sold? (6-10 sentences)

3) What is the market? What type of customers does the industry target?

4) What are the overall financial trends for this industry over the last 3 years? Please include sales revenue and sales forecast. Is the industry growing or declining? Provide explanation for any trends.

5) Describe foreign and indirect competitors.

6) Compare sales and profits for the industry with international competitors (if any) for the past 3 years. Provide specific information and data.