Influential thought leader
Identify an influential thought leader whom you admire (or not) and follow that person on social media (Twitter, Facebook, blog, etc.). Your objective is
to keep up-to-date on what your leader is thinking and sharing publicly. You should mainly track how followers:
Are responding to the leader’s posts or tweets.
What messages are they retweeting? What is the public feedback to the leader’s posts?
How many likes? Dislikes?
How are followers promoting, defending, or criticizing the leader on social media?
Keep track of the typology of responses (e.g., favorable/unfavorable of leader; favorable/unfavorable of a particular issue, etc.) Try to identify different
follower styles from social media posts? For example, who is a die-hard? Who seems to be alienated? Who is a pragmatist (person who is guided by
practical ideas)? How does the leader respond to follower feedback, if at all? How much influence do followers’ comments seem to have on the
leader’s expressed attitudes or behavior?