Information is one key to developing a successful integrated marketing communications program. Access Ad Week (link below) and examine the types of information and news that are on the site. How would this information help in developing an integrated marketing campaign? In your response discuss the types of information a company should consider when developing this type of campaign. Pick a company of your choice and discuss how they could use the types of information you identified to develop and improve their next campaign. Adweek (www.adweek.com)