Informing effective marketing practice.
1. Critically evaluate the perceptual process as a means of informing effective
marketing practice.
(100 Marks)
2. Critically evaluate marketers’ use of attitudinal theory to inform the promotion of
changes in attitudes
(100 Marks)
3. Critically discuss the value to marketers of understanding the consumer self
(100 Marks)
4. Critically discuss the value of the shopping process concept for informing
effective marketing
(100 Marks)
5. Critically evaluate the value to marketers of understanding the nature and role of
referential influences within consumer behaviour.
(100 Marks)