Innovative Automotive is an automobile accessories company

    Read the following scenario and address the steps that follow in 525 to 700 words. Innovative Automotive is an automobile accessories company that has been in business for 15 years. The company’s director of research and development (R&D) has been asked by the president to develop a new product: an after-market accessory that attaches to any windshield wiper and helps solve the problem of removing bugs from the front windshield. This product needs to be developed, tested, patented (or patent-filed), and brought to market in 12 months. The R&D director, who has an industrial engineering background and a track record of successfully leading projects of this nature, has assigned you as an in-house project manager (PM) to this project. As the project manager: List the 3 primary characteristics of this product development project that qualify it to be considered a project. Describe a project initiation force that caused this project to be initiated. Explain why you chose the specific type of project. Summarize the project life cycle that will likely follow this project. Describe the selection method that has been used to initiate the project. Identify 2 to 3 of the constraints that the PM will be required to manage. Identify at least 5 stakeholders you imagine will be key to the success of this project. Determine the best project structure for this project.  

Sample Solution

   

Project Characteristics

The development of an after-market accessory for windshield wipers qualifies as a project due to the following characteristics:

  1. Definite objective: The project has a clear objective, which is to develop a product that effectively removes bugs from windshields.

  2. Temporary nature: The project has a defined start and end date, with a completion deadline of 12 months.

  3. Unique undertaking: The project is a unique endeavor that has not been undertaken by the company before.

Full Answer Section

      Project Initiation Force The project was initiated due to the following project initiation force:
  1. Market demand: The company has identified a market need for a product that effectively removes bugs from windshields. This demand is likely driven by customer dissatisfaction with existing bug remover products.
Project Type The project can be classified as a new product development (NPD) project. NPD projects involve the creation of new products or services that are not currently offered by the company. These projects are typically characterized by high levels of uncertainty and risk. Project Life Cycle The project is likely to follow a traditional waterfall project life cycle. This life cycle is characterized by a sequential progression of phases, including:
  1. Planning: The project plan is developed, which outlines the project scope, objectives, deliverables, and timeline.
  2. Design: The product is designed, including the development of prototypes and engineering specifications.
  3. Development: The product is developed, including manufacturing and testing.
  4. Implementation: The product is launched and marketed to customers.
Project Selection Method The project was likely selected using a top-down approach. In this approach, senior management identifies and prioritizes projects based on strategic objectives and resource availability. Project Constraints The project manager (PM) will need to manage the following constraints:
  1. Time: The project must be completed within the 12-month deadline. This constraint may require the PM to trade off scope or quality to meet the deadline.
  2. Budget: The project has a limited budget, which may constrain the PM's ability to hire additional resources or purchase equipment.
  3. Resources: The project will require a team of engineers, designers, and marketing professionals. The PM may need to negotiate with other departments to secure the necessary resources.
Stakeholders The following stakeholders will be key to the success of the project:
  1. Project sponsor: The project sponsor is the person who has the authority to approve and support the project.
  2. Project team: The project team is the group of individuals responsible for carrying out the project.
  3. Customers: The customers are the end-users of the product. Their input will be critical in ensuring that the product meets their needs.
Project Structure The best project structure for this project is a matrix structure. In a matrix structure, team members report to both a functional manager and a project manager. This structure can be effective in projects that require collaboration between different departments. Conclusion The development of an after-market accessory for windshield wipers is a complex project that will require careful planning and execution by the project manager. By understanding the project characteristics, initiation force, project type, life cycle, selection method, constraints, stakeholders, and project structure, the PM can increase the likelihood of project success.  

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