Integrated Advertising & Promotional Plan for a New Product
2-3 paragraphs a question.
Converting the panty hose to be a glove for cleaning because rubber gloves are always so big you can never get a good grab on the sponge or rag so what if we make it
into a glove and add a waterproof material on the inside so your hands cant get wet and because the material stretches the opening will go around your arm instead of
it just being open for water and cleaning products to get into.
1) Each glove would now cost $0.25, hence a cost of $0.50 for a pair.
2) Because there is other manufacturing involved you need to pay $5,000 for manufacturing equipment. This means you need to sell enough to cover this manufacturing
cost over 1, 2, or 3 years. And choose a price for your new product that is competitive, allows you to make a profit, pay back the cost of the equipment, and have
money for your advertising plan.