integrated marketing communication
-companies attempt to get the media to cover or run favorable stories on their products, services, or causes. identify the publicity vehicles available to marketers, .
Use examples for practice to clarify your points.
The refrence: Belch, G. & Belch, M. Advertising and Promotion: An Integrated Marketing Communications Perspective. 8th Edition. McGraw-Hill.
-Writ the question on the top of the paper
-Focus on clear examples.
-write in English as a second language using simple vocabulary
using other retours is passible