You are required to submit a report to the CEO of a major multinational company to aid the formulation of the internationalisation strategy of that company.
Scenario: You are a consultant hired by an Indian or Chinese firm seeking to make its first entry into your home country (Saudi Arabia). You are advising a large firm (You can choose one from the following industries, advertising, education, finance or the hospitality industries, or any other service sector- the industry must be services!) on the advisability of such a move. Your role is to identify and provide advice on the challenges and opportunities from embarking upon such a path for your client. This will require analysis of the general business environment and, if you decide the project should proceed, advice on how to enter the market, with explanations of how the advice arrived at.
– Requirements for the report:
1- The assignment must be based on services sector
2- Consider industry-specific characteristics using appropriate framework
3- Advice on the general business context – both internationally and nationally (PESTLE)
4- Advice on entry mode – i.e what would be the most appropriate entry mode and why (Risk, control, etc…). I prefer joint venture mode !!
5- Advice on dealing with institutional and cultural differences and other opportunities and challenges between the host and home countries (National Culture is very important and must be used)
6- Recommendations on how and whether the investment should go ahead (all the previous analysis should be leading to support your recommendation)
7- The advice given should be based on the academic literature on theory and evidence on factors relevant to the location and sector.
Structure of the report:
1- Number of word 4000 excluding the executive summary.
2- Executive summary (very brief)- main areas investigated and summary of the advice given.
3- Introduction- terms of reference, an outline of the industry and the problem, a summary of the structure of what is contained in the report, and a short outline of how the research for the report was done.
4- The main body of the text- this should be well structured and builds towards your recommendations and conclusions.
5- Recommendations and conclusions for the key areas outlined above. There should be a separate section for each area, which puts the case for the various options and provides an argument back by analysis and evidence for the recommendation option.
6- 25-30 References or more
Recommended references by the module leader:
1- Debra Johnson and Colin Turner (2010), International Business – Themes and Issues in the Modern Global Economy. This is the module book and must be used as one of the references.
2- Champy, J.(2008) ‘Is global trade a threat or an opportunity’ Financial Executive, January- February, pp 36-41 – a US perspective on globalization
3- Choo, S. (2006) ‘Defragmenting world trade’, Northwestern Journal of International Law and Business, vol 27, Issue 1, pp 39-88.
4- Friedman, T. (2005) The world is flat: a brief history of the globalized world in the 21st century, London: Penguin
5- Keohane, R. and Nye, J. (2000), ‘Globalization: what’s New? What’s Not? (And so what?), Foreign Policy, number 118, pages 04-19
6- Choo, S. et al. (2002), New regionalisms in the global political economy, London: Routledge.
7- Buckley, P., Burton, F. and Mirza, H. (eds) (1997) The Strategy and Organization of International Business, London: Macmillan.
8- Cheng, Y. (2006) ‘Determinants of FDI mode choice: acquisition, brownfieled, and Greenfield entry in foreign markets’, Canadian Journal of Administrative Science, Vol 23, Iss. 3; pg. 202-20
9- Kim, I and Gray, S. (2008) “The impact of entry mode choice on foreign affiliate performance: the case of foreign MNEs in South Korea”, Management International Review, Vol. 48, issue 2,pp. 165-88
10- Enderwick, P. (2007) Understanding Emerging Markets: China and India, London: Routledge
11- Grainger, R and Chatterjee, S (2007) ‘ Business System and Societal Context: Comparing Chinese and Indian models’, South Asian Journal of Management, Vol. 14, No. 3,pp. 7-27.
12- Hofstede, G. (1980) Culture’s consequences: International differences in work-related values, Beverley Hills, Ca: Sage.
13- Trompenaars, F. and Woolliams, P. (2004), Marketing across cultures, Chichester: Capstone
14- Baird, L S,; Lyles, M. A; and Wharton, R. (1989) “Attitude Differences between American and Chinese Managers Regarding joint venture management. “paper presented at the academy of management, Washington, D.C
15- Ghauri, P, & Fang, T (2001) Negotiating with Chinese: A socio cultural analysis. Journal of World Business, 36 (3), 303 -326.
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