International Business: Final Case Studies
Read each of the following case studies from the textbook (Global Business by Mike Peng; Fourth Edition) and then answer the discussion questions listed at the end of each case study. (Chapters are attached).
1.Chapter 10 Closing Case – Emerging Markets: Mickey Goes to Shanghai.
2.Chapter 12 Closing Case – Emerging Markets: Emerging Acquirers from China and India.
3.Chapter 13 Closing Case – Subsidiary Initiative at Lego North America.
4.Chapter 14 Closing Case – Zara Excels in Marketing and Supply Chain Management.
5.Chapter 16 Closing Case – What Makes Analysts Say Buy?