“If a company is to export its products overseas, what kind of changes, if any, does it have to make to its national marketing strategy to suit the local culture?
Compare entry into two different countries as a focus for your critically analytical discussion of both theory and models, and give practical examples.”
The two countries I have chosen are Germany and japan. Please base it on a specific product it can be any product a pen water bottle laptop fridge etc. pick a product
of your choice that you can get the best information on. It is very very vital and important you use appropriate marketing theories/models from the powerpoints I have
uploaded. Please please refer to file uploads to look at this as it needs be from the PowerPoints I have uploaded. I will upload 5 files that are PowerPoint
presentations that have been given to me by my lecturer. Please use academic references and make sure all references are correct.