International marketing

Tasks: Compare and contrast the opportunity for your product in each country with respect to all four factors highlighted below: 1)Compare and contrast the major political/legal factors that your company would need to consider in relation to these countries before developing a marketing strategy for your product. 2)Compare and contrast the economic and financial environment of the countries. 3)Compare and contrast the social/cultural environment of the countries in relation to marketing your product or service. 4)Compare and contrast the resources, infrastructure and level of technology in the countries for their ability to support the marketing, distribution, and production of your product. 5)Present your conclusion by summarizing the facts for each country and provide a compelling argument for your chosen country. Describe limitations that you would need to conduct primary research in order to gain more accurate insight to help you in your chosen country. mark guide Presentation/ writing style: ?Fluent and logical ?Well set out ?Correct grammar and spelling ?The consistent writing style, fonts, and format (Font 12, spacing 1.5, heading font 14) ?Indexing and page numbers presentation ?Written in the passive report style format ?The argument is clear and concise ?Report aim has been addressed ?References are current and up to date APA referencing in-text and in the reference list Comparison of economic & financial environments Evaluate ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to company’s product/ service ?Includes specific examples Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?Financial stability: convertible or non-convertible currency, foreign exchange issues, current exchange rate system, ?Economic structure: Economic development, Economic cycle stage Market Structure: International trade environment (competitive strategies of other companies, barriers to entry, the relevant restriction is any highlighted. Competitive environment analysis using the Porters model( who are the competitors and how are they currently operating in this environment, what is the nature of ?the environment, etc) ?Relationships between Income distributions, purchasing power parity, population, cost of living and physical quality of life. ?Other factors that are linked to the economic and the financial environments Comparison of resources, infrastructure, technological environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to company’s product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?Resource availability, sustainability & management implications ?Technology Distribution infrastructure Comparison of the political/legal environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to company’s product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: ?General Political Environment ?Five Year Plans ?External factors: the relationship between host and countries you intend to export to? ?Open to trade or protective? ?Relevant international trade agreements ?Policies affecting trade with the country ?Political stability ?Legal/regulatory requirements ?Trade barriers. ?Product-related factors( assessing whether the product is likely to cause political Legal: Laws in relation to product, price, distribution and promotion, environment, human resources, copyrights, etc in relation to how these might impact your product. Comparison of the Social/cultural environments ?Logical Argument which includes: ?In-depth analysis of similarities and differences between both countries relating to company’s product/ service ?Includes specific examples. Key points that could be included in argument (and might have already been addressed in the PEST), but are not limited to the following are: Impact on marketing/impact of international business on ?Corruption ?Reference groups ?Family roles & status ?Social values, ethics, and norms ?Cultural traditions, preferences & behaviors. The Environment and climate change Conclusion/ Summary ?Should summarize the facts for both countries and present the case for the chosen country. Highlights any limitations of this research and areas for further primary research for the chosen/preferred market. this is my assignment one PEST analysis on movie services of New Zealand New Zealand has long been famous for its wines, agriculture, dairy, meat and natural resources. What not many people know is, its creative industry is also strong. The early 1990s saw New Zealand film gain international fame, most obviously with Jane Campion's The Piano. In the 2000s, New Zealand director Peter Jackson directed The lord of the Ring under the tax break support from the New Zealand government. Thereafter, a number of Hollywood films started to be made in New Zealand, like The Last Samuai and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. Along the way, Movie and TV production has been identified as a driven force in New Zealand, or more specifically, Wellington's "creative" economy - this market has now been valued at between $250 million and $650 million over 10 years. Several movie effects companies have earned their name world widely, such like Weta Workshop, which has a range of services including design, makeup, miniatures, armour, prop-building and costumes. As Statistic New Zealand disclosed in 2011, there are 2,739 businesses employing 6,600 people in the Screen industry. It is not surprising for Wellington to be called Hollywood's backyard. But if New Zealand film industry wants to play a more important role in regional economy, moving eyesight from Los Angles to Asia-Pacific area will be very necessary. In this case, we apply PEST analysis on Japan and China, the two target movie markets New Zealand may sell movie-making services to. 1. PEST analysis on Japan 1.1 Introduction The Japanese television and film market is the third largest market worldwide. The total revenue from film industry in 2013 is 228 billion Yen, and the total amount of distributed films with Japanese and foreign films counted in surpass 1000 films. Production companies, distributors and exhibitors are the three major players for Japanese films. There are three major companies - Shochiku, Toei and Toho - make most of the films and almost control everything in the film chain. Foreign films are handled either by major Hollywood movie-makers or local distributors buy the rights. 1.2 Major political factors Japanese government welcomes oversea competition rather than follows protectionism. There are not much political barriers been set to oversea companies export films to Japan. Following that, the average applied tariff rate set by Japan is one of the lowest in the world. No-agriculture products' tariff of Japan containing movies is only 2.5%. The Japanese government encourages corporation between Japanese and oversea film companies. As the practical move, Japanese government initiates program like “Cool Japan” and “Visit Japan” to promote international market development and cultural collaboration. The scheme of international co-production is