Description
Conduct ONE focus group interview or THREE in-depth interviews. During the focus group or interviews, you may collect information related (but not limited) to the following aspects of your international marketing plan
1 Should you market a standardized (with some localization) or an adapted product for the target customers in the local market?
- What price levels make sense for your target customers? What factors do you need to consider to set reasonable prices for your target customers?
Based on the findings from focus group research or interviews, together with your research through other secondary data sources, develop recommendations for
(1) Product decision (should you sell a standardized or adapted product in the local market. If you decide to adapt your product, explain what adaptations will be made).
(2) Price decision (what price levels would you offer in the local market. Explain your rationale).
Our target market will be China and the product we pick in this project is Bayer’s multivitamin brand, which is called One-A-Day.