International Marketing Plan
Paper details:
Task This project involves the development of the remaining sections of an international marketing plan for an actual organisation. In this assessment you will build on what you have developed in Asst 3 and complete the remaining sections of a comprehensive international marketing plan. The final document should include your work from Asst 3, revised as necessary, as the first part of the overall plan. See Project Guide on Interact for details on each section. Students are expected to develop a detailed market entry plan that will involve making decisions on issues such as: mode of entry; local partners; segmentation, targeting, positioning; strategic options for the 4 Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and managing, measuring and controlling the international marketing effort. Rationale The major project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to: demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing P.S. I need gantt chart in Section 8 thank you