International public relations organisation

You work for an international public relations organisation. It’s your first job since leaving university. Your latest campaign involves building ‘buzz’ around an up-and-coming hip-hop artist. The audience is the tween and early teen demographic. The campaign is multi-faceted. First, you assist with the preparation of media kits and press releases. Next, you are assigned a special job by your boss. You and some other employees are told to pretend to be members of the targeted demographic. In other words, your boss wants to go online (to Facebook, Instagram etc.) and pretend to be a 12-year-old to promote the music.

What do you do? You need to explain your decision. In your explanation refer to the law and relevant ethical principles. Also, consider the role of regulation and (if there is one) the relevant regulatory body.