International report for a hotel in Saudi Arabia.

Sample Solution

International Plan

Weighting

• Briefly explain the chosen hotel: 10%
• Considerations (select from the below depending on relevance): 20%
  • History and Geography factors
  • Political environment (trade)
  • Legal factors
  • Cultural factors
• Develop Marketing Strategies:
  • Segmentation and targeting: 10%
  • Adaptation to the new market: 20%
• Select only one of the following: 20%
  • Exporting
  • Contractual agreement
  • Strategic alliance
  • Ownership

Full Answer Section

The chosen hotel is the Ritz-Carlton, Riyadh. It is a five-star hotel located in the heart of Riyadh, Saudi Arabia. The hotel has 450 rooms and suites, as well as a variety of restaurants, bars, and shops. The Ritz-Carlton, Riyadh is a popular choice for business travelers and tourists alike.

Considerations:

History and Geography factors:

Saudi Arabia is a country located in the Middle East. It is the largest country in the Arabian Peninsula and the second-largest country in the Arab world. Saudi Arabia has a long and rich history, dating back to the pre-Islamic era. The country is home to many historical sites, including the holy cities of Mecca and Medina.

Political environment (trade):

The political environment in Saudi Arabia is stable. The country is ruled by a monarchy, and the government is generally supportive of foreign investment. However, there are some restrictions on trade, such as a ban on the import of alcohol and pork products.

Legal factors:

The legal system in Saudi Arabia is based on Islamic law, or Sharia law. This means that there are some restrictions on business activities that are not permitted under Sharia law. For example, interest payments are prohibited in Saudi Arabia.

Cultural factors:

Saudi Arabia is a conservative Muslim country. This means that there are some cultural norms that businesses need to be aware of when operating in the country. For example, women are required to dress modestly, and alcohol is prohibited.

Develop Marketing Strategies:

Segmentation and targeting:

The target market for the Ritz-Carlton, Riyadh is business travelers and tourists from all over the world. The hotel will need to segment its market in order to develop effective marketing strategies. One way to segment the market is by nationality. The hotel can target different nationalities with different marketing materials and promotions. For example, the hotel could target Japanese tourists with marketing materials that highlight the hotel's Japanese restaurant.

Adaptation to the new market:

The Ritz-Carlton, Riyadh will need to adapt its marketing strategies to the Saudi Arabian market. This includes being sensitive to the country's cultural norms. For example, the hotel will need to avoid using images of alcohol or women in its marketing materials.

Mode of entry:

The Ritz-Carlton, Riyadh will enter the Saudi Arabian market through a contractual agreement. This means that the hotel will partner with a local company to operate the hotel. This is a common mode of entry for foreign businesses in Saudi Arabia.

Conclusion:

The Ritz-Carlton, Riyadh is a well-known and respected hotel brand. The hotel has a good chance of success in the Saudi Arabian market. However, the hotel will need to carefully consider the country's history, geography, political environment, legal factors, and cultural factors when developing its marketing strategies. The hotel will also need to adapt its marketing strategies to the Saudi Arabian market.