Internet and E-business

Internet and E-business

Illustrate  distinction between buy-side and  sell-side
e-commerce.  1P
L01  Understand  the  scope of e-business
.L01/AC:1.1  Describe the  environment in which e-business  is

Refer to pdf  chapters 2  and  4 .
conducted and business  transaction  types.

Discuss PESTLE  factors  in context  of
Refer to week  1&2 hand-outs  .

ebusiness/ecommerce.

Briefly discuss business transaction  types  i.e .
business-to consumer  (B2C),  business-to-business
(B2B),  customer-to-customer  (C2C), customer-to
business (C2B).
1}-SP
L01/AC:1.2  Explain the  benefits and barriers  to businesses

Refer to week  1&2 hand-outs .
considering  an online presence.

Explain tangible and  intangible  benefits from
e-commerce arid  e-business.

Discuss briefly .barriers  toe-Business/  ecommerce .
1P
L01/AC:1.3  Assess the  security and legislative  issues facing an

Refer to week 3  hand-outs  .
online business organisation.

Very briefly mention the  E-commerce Security

Refer to pdf  chapters 2  and  4
Environment.  for  legislative  issues.

Describe comeuter  securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_,  Privac’i.  lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L
Availabilitv.

Mention three  key  points of vulnerability in e-commerce environment.

List  most common security  threats  in the
E-commerce Environment and  briefly define
computer  virus,  worm, DOS and  DDOS. Give
example for  each.

State  potential technological  solutions for  security
threats  are  :  Encryption, Symmetric Key  Encryption,
Public key  encryption,  digital signatures, digital
envelopes, digital certificates,  Secure Sockets  Layer
(SSL)  and  Transport  Layer  Security (TLS),  firewalls,
Proxy  servers,  anti-virus  software,  upgrades,
patches, and  password  protection.

Assess legislative  issues  facing an online business
organisation  e.g  Data ~rotection and ~rivacv law
1
Disabilitv and discrimination  law
1
Online
advertising law
1
Contract law
1
lntellectual  ~ro~ertv
rights
1
Brand  and  trademark ~rotection.

2P
L01/AC:1.4  State the  modes of communication available to an
ebusiness  and  their  applications.

Briefly explain EDI.

Discuss  devices  used to communicate online(
i.e.fixed  and  portable,  business communications  eg
shopping cart, FAQs, customer follow-up,  email  ,
Live chats.

Electronic  Fund Transfer .

Social  Networking Media .
lP
L02  Understand  how the  internet works

L02/AC:2.1  Explain  the  internet technologies  and their
importance  in making an e-business successful

Client/server computing

Discuss how messages are  transterred  across the
global communications  network using  packet
switching.

Explain role otTCP/IP .

Five-la~er model of e-business infrastructure  .

Very briefly explain internet  protocols e.g.  FTP,
HTTP, SHTTP and  IMAP.

Define terms  URL, Domain  name,  Domain  Name  2P
System,  and  Bandwidth.
‘L02/AC:2.2  Explain the  main features of HTML

HTML  as the  language  of the  www .

Document Structure (head  and  body)

Element, Tags,  Container  and  attributes .

Title,  break,  headings,  paragraphs,  lists,  tables,  links
and  images.

Briefly mention number  of software packages
available to users  who can  now build pages  without

learning  HTML

Briefly give overview ofXML and  XHTML
lP
‘L02/  AC:2.3  Analyse  the  functions  of client  servers  and browsers,
and  the  role of the  search engine

Analyse  functions  of client, servers,  and  browsers .

Analyse  role  of search engines  .
lP
‘L02/AC:2,4  Evaluate the  use  of intranets  and extranets  within
business communication.

Discuss benefits  of intranets  and  extra nets within  lP
business communication .

l03  Be able to use  different e-business models
L03jp_C:3.l~  3.1  illustrate  the  different e-business models that can
3.2
be used to generate revenue for  a  business.

Refer to week 1&2 hand-outs
–3.2  analyse each  model in terms of its  capacity to
E-commerce  revenue models
generate  revenue.

0  Advertising
Briefly explain  different e-business models and  how  0  Sales
each model can  generate revenue.  0  Subscription

B2C Models  0  Transaction  Fee
0  Portal  0  Affiliate
0  E-tailer  0  Referral  fees.
0  Content Provider  0  Commission
0  Transaction  Broker
0  Market Creator
0  Service Provider
0  Community Provider
0  Industry Consortia
0  Auction  Model

B2B Models
0  E-distributor
0  E-procurement
0  Exchange
0  Industry Consortia
2P
L03/AC:3.3  Report on future developments  in e-business models

You  own research

Discuss future developments  in e-business models .
lP
L04  Be able to use  good  website  design
L04/AC:4.1  Use  the  key  elements of good  web design structure.
L04/AC:4.2  Evaluate the  impact  of a  well-designed website to an e-business.
Discuss:

Structure of web-pages. In particular  explain the
elements of a  web page that may be used by search
engines  i.e.  head/title; description;  body,  meta-tags;

Need for  effective navigation and  download
considerations  e.g.  images.

Discuss effective web pages  design features to
engage  the  visitor i.e.

Site  stickiness .

Consistent page layout .

Typography

Corporate  colour and  graphic  scheme. Consistent
with image  of the  business (brand)  and  customer
expectation.

Pictures  and  links .

clear;  intuitive;  informative;

encourages visitor to return;
t

builds trust  and  reputation.  lP

Enhanced  brand  image .

long term  relationship  created  leading  to Repeat
business, increased  sales  and  profits.
~04/AC:4;3  Report on the  issues concerning website usability.

Stakeholder  accessibility  by meeting the  needs  of
different audiences  e.g.  parents,  children; multi-sensory  access e.g.  visually  impaired,  colour blind.

Legal  responsibilities e.g.  discrimination  legislation
lP
.Conclusion

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