Internet as an Influencer of Internal/External Exchange Decisions
Internet as an Influencer of Internal/External Exchange Decisions
Order Description
The Mission:
⢠write a theory based conceptual âconference paperâ , 10 â 12 pages long discussing how internet and digital technologies are affecting internal/ external exchange
decisions both on household and firm levels by influencing each of the key constructs in Lusch ,Brown, and Brunswick âs 1992 article âA General Framework for
Explaining Internal vs External Exchangeâ giving examples .
⢠Update the authorsâ schema by integrating internet/digital technologies into the model.
The paper needs to have a literature review section , needs to be tied to a few related theories of marketing , consumer behavior , etc. citing related articles and
researches around the topic , finalize wit a conclusion and academic and managerial contributions sections.
Any additional contributions are welcome , attached is just an outline , please feel free to revise anything that will support/improve the intentions of the paper .