Internet as an Influencer of Internal/External Exchange Decisions
• write a theory based conceptual “conference paper” , 10 – 12 pages long discussing how internet and digital technologies are affecting internal/ external exchange
decisions both on household and firm levels by influencing each of the key constructs in Lusch ,Brown, and Brunswick ‘s 1992 article “A General Framework for
Explaining Internal vs External Exchange” giving examples .
• Update the authors’ schema by integrating internet/digital technologies into the model.
The paper needs to have a literature review section , needs to be tied to a few related theories of marketing , consumer behavior , etc. citing related articles and
researches around the topic , finalize wit a conclusion and academic and managerial contributions sections.
Any additional contributions are welcome , attached is just an outline , please feel free to revise anything that will support/improve the intentions of the paper .