Internet Marketing

Internet Marketing Project description Eash answer must address the question and provide an analysis supported by theory.Please could you use simple English words as my English level is not that advaced. You have to write just Task 1 and Task 2. Later I will order task 3 and 4. Task 1 (LO1) Activities on understand marketing through the internet. Week 6 Task 2 (LO2) Activities on using the Internet for promotion (using digital marketing communications) Week 9 Task 3 (LO3) Activitie s on producing online market research to support customer relationship management Week 11 Task 4 (LO4) Activities on design an internet marketing plan Week 13 Evidence checklist Check this carefully to make sure you hand in the right work We need to see: Tick 1. All Tasks answers provided in required format, word processed, cited with accurate sources where required. 2. All supportive materials supplied in Appendix, suitably titled and cross referenced to body of text. Internal verifier Reza Joadat S ignature (IV of the brief) * Joadat Date 07/10 /2014 Department of Information Technology Page 1 of 1 ICON College of Technology and Management BTEC HND in Business Un it 30 : Internet Marketing ( L5) Session : September 2014 Course work Maximum Word limit 3000 This Unit will be assessed by assignment, Case Stud y and Presentation. You are strongly recommended to read “ Preparation guidelines of the Coursework Document ” before answering your assignment. Case Study 1 : Entertainment Industry: Revolutionised Note: Use case study to answer question 2.2 of LO2. Lady Gaga has been acknowledged by many within the music industry as one of the first pop stars to have truly built her career through the Internet and Social Media. From early - on, she had a way of communicating with her fans using the Internet. She set up a YouTube Channel and Facebook page, and started talking to her fans. She is a n active Twitter user, communicating directly with her Twitter followers on average five times per day. With close to 10 million Twitter followers and more than 15 million Facebook friends by early 2011, she had built an online fan base larger than the pop ulations of many countries. She has evolved a unique relationship with her fans, addressing them as her “Little Monsters”. She draws upon being the weird girl in class and gives the message that the fans are okay the way they are. She has gone so far as ta ttooing her fans’ pet name “Little Monsters” on her arm. Technologies such as Twitter, Facebook and MySpace have created platforms for “mass - intimacy”, but often this intimacy does not work, because followers know that communication is not directly intende d for them as an individual person. But Gaga has demonstrated the unique ability to imitate this intimacy. For example during concerts she tweets messages to her audiences so that people in cheaper seats still have the feeling they receive a personal inter action. She also typically announces her new singles and albums directly to her fans – even before the media is informed. Lady Gaga also broadcasts a weekly series of video diaries called Transmission Gagavision on her own website, and regularly posts new video material on her official YouTube channel. Worldwide, YouTube remains the biggest platform for viewing videos online. In 2010 it accounted for 43 per cent of online videos watched in the top three European markets (UK, Germany and France), or some 8.7 billion videos watched per month. In the US YouTube accounts for 39 per cent of all videos viewed online.19 In 2011 Lady Gaga was consistently one of YouTube’s most downloaded musical artists, averaging more than 85 million views per month, and had accrue d a total number of more than 1 billion views in a less than three years. Many of Lady Gaga’s music videos appear custom - made for the online world, having extended introductions that extend the complete clip to eight or nine minutes in duration, compared t o the typical four minute clips produced for television. All of Lady Gaga’s videos clips are free to view or download on her own website and YouTube, but if fans want to buy her tracks as audio files they are directed to online music stores such as Amazon or Apple’s iTunes. In 2009 the worldwide bestselling track online was Poker Face by Lady Gaga, selling 9.8 million units. Some industry insiders believed that Gaga’s close interaction with her fans explained her significant sales through services such as iTunes, even though many of her audio tracks were quickly pirated and could be dow n loaded illegally. Said one industry expert: “Maybe Gaga points a way to the future – to make your fans your trusted friends. After all, who 1 . Source: “ Lad y Gaga: Born this way? ” Antwerp Management School. Department of Information Technology Page 1 of 6 PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)