Make contact with a social planner (wedding or another type of social event) and spend at least a half-day with
them to learn their responsibilities and routine. Since this is a shorter-term, I will understand if you are unable to
shadow them, but please take some time to speak to a planner on the phone to gather "intel". The planner
does not have to be Miami based. Your report is to include:
Business focus (size, price, full or day-of services)
Staff size
The favorite event they have done
Recommended vendors
Rundown of the experience & activities you had with them (or spoke with them about)
Outline of items learned
Purpose: Observe how an actual social event is coordinated from behind the scenes, and provide an
opportunity for one-on-one questions and answers with a professional in the field. You do not have to work an
actual event for this assignment.