Introduction to the Mass Media

Raise your awareness regarding mass communication theory in everyday life or media content. The assignment consists of three main components: data collection, data reporting, and analysis.

Theory choice: You can choose one of these five theories to use:

Dissonance Theory
Agenda Setting
Social Cognitive Theory
Critical Cultural Theory
Cultivation Analysis
Data collection:

From your personal observations of your life and the (media) environments through which you move, identify four examples of everyday life or media content that can be explained by “your” theory that you choose.

Data reporting:

Using the format in the table below, list your four examples of how “your” mass communication theory intersects with or explains everyday life or media content. Be sure to provide both required components, a) the description and b) the explanation of how the example supports the theoretical perspective. Also be sure to list “your” theory in the table.