Is Lifestyle Center a market in Shenzhen, China? Should chain supermarket to develop lifestyle shop with logistic center?
Project description
Research Topic:
Lifestyle Center a market in Shenzhen, China? Should chain supermarket to develop lifestyle shop with logistic center?
Concept of Lifestyle Center:
High end lifestyle supermarket with imported FMCG goods
Central logistic center for online shop
Lifestyle supermarket is the most basket value among traditional supermarkets
Based on the population and household income, lifestyle supermarket should have rooms to growth
B2B business is still growing fast in China
Food safety problem is concerned for China made goods
Lots of out comers in Shenzhen
Easy for import in Shenzhen (near HK)
Management Research Question:
Management Dilemma
Even traditional supermarket is needed for the majority consumers, management is knowing that it is saturated in the Hong Kong market.
To develop Lifestyle supermarket is a way to increase basket value and improve the store image, however, they must be facing of high investment and operating cost.
The unstable economic situation is also a fear on developing lifestyle supermarket
Management Question
Should management abandon traditional supermarket and invest to lifestyle supermarket?
Or develop both at the same time? If so, will lifestyle one encroach the traditional one?
Research Question
How to understand the consumers buying behavior and conclude the management development?
The point of view from management on how to balance the high cost on lifestyle supermarket and the store image?
Investigative Question
How to forecast the consumers needs for the coming years?
Are the current employees ready for the changes?
What is the plan on the integration for the both format of supermarkets
Research Design:
Research Method
Quantitative technique will be used in the research
Descriptive study will be applied
Data Collection
Observation and survey will be the methods
Descriptive hypotheses:
The history of supermarket in Hong Kong
