Is Lifestyle Center a market in Shenzhen, China? Should chain supermarket to develop lifestyle shop with logistic center?

Is Lifestyle Center a market in Shenzhen, China? Should chain supermarket to develop lifestyle shop with logistic center? Project description Research Topic: Lifestyle Center a market in Shenzhen, China? Should chain supermarket to develop lifestyle shop with logistic center? Concept of Lifestyle Center: High end lifestyle supermarket with imported FMCG goods Central logistic center for online shop Lifestyle supermarket is the most basket value among traditional supermarkets Based on the population and household income, lifestyle supermarket should have rooms to growth B2B business is still growing fast in China Food safety problem is concerned for China made goods Lots of out comers in Shenzhen Easy for import in Shenzhen (near HK) Management Research Question: Management Dilemma Even traditional supermarket is needed for the majority consumers, management is knowing that it is saturated in the Hong Kong market. To develop Lifestyle supermarket is a way to increase basket value and improve the store image, however, they must be facing of high investment and operating cost. The unstable economic situation is also a fear on developing lifestyle supermarket Management Question Should management abandon traditional supermarket and invest to lifestyle supermarket? Or develop both at the same time? If so, will lifestyle one encroach the traditional one? Research Question How to understand the consumers buying behavior and conclude the management development? The point of view from management on how to balance the high cost on lifestyle supermarket and the store image? Investigative Question How to forecast the consumers needs for the coming years? Are the current employees ready for the changes? What is the plan on the integration for the both format of supermarkets Research Design: Research Method Quantitative technique will be used in the research Descriptive study will be applied Data Collection Observation and survey will be the methods Descriptive hypotheses: The history of supermarket in Hong Kong