Japanese Distribution Challenges
Instructions:
From Chapter 15, explain why the global distribution process is more difficult in Japan than in other global markets. Also include a discussion of Japan’s Large-Scale Retail Store Act and how the Structural Impediments Initiative is bringing about change in Japanese retailing.
TEXTbook:
Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3
Style and format for assignments:
Typed (word processed)
Margins: one inch on the top, bottom, and both right and left sides
Spacing: double-space
Font: Times New Roman 12-font
Page size = letter; Use a standard 8-1/2 by 11 inch paper format
APA 5th Edition Format (Any Web site will provide examples, particularly the references page)
