An opportunity assessment plan has four sections:
The first section develops the idea, analyzes competitive products and companies, and identifies the unique selling propositions.
Also identify your competitive advantage(s).
The second section focuses on the market—its size, trends, characteristics, and growth rate.
The third section focuses on the entrepreneur’s and management team’s skills and experience.
The final section develops a time line indicating the steps to successfully launch the venture.
From this point on do not write any portion of your business plan in the first person.