Kent Chemical: Organizing for International Growth

Kent Chemical: Organizing for International Growth

What were the problems facing Luis Morales as he began implementing Ben Fisher’s international expansion strategy?
How would you evaluate the organization changes he made in response to those problems?  Why were they unsuccessful?
What do think of the Sterling partners recommendations?  What did Kent get for the $1.8 million fee?
What should Morales recommend?  What should Chairman Ben Fisher decide?

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