Keurig 2004 strategic planning
This is a case that should first focus on making a product design decision (which models if any) and then the pricing decisions to go along with it. Your
alternatives to consider should focus on combining various product design and pricing options together. Thus, your alternatives should ideally involve both product
design decisions and appropriate pricing for the brewers and coffees. This case was written in 2004 so be sure to develop your alternatives based upon the case data
only and situation faced by Keurig in 2004. Keurig has gone on to be a very successful company and some of you may own a Keurig Brewing System but the focus is on the
decisions facing management in 2004. Strategic question: Which product design and proposed pricing should Keurig follow to move into the home market?