Key competitive advantages that utilizing the current trends in information technology (IT)
Using the same organization selected " Euro Car ", complete the following tasks:
Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
Sample Solution
Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
Euro Car is a car dealership that sells new and used cars. The stakeholders involved in the development process for a new car include:
- Customers: Customers are the end users of the product, so their input is essential to ensure that the car meets their needs and wants.
- Engineers: Engineers are responsible for designing and developing the car. They need to consider the input from customers, as well as other factors such as safety and performance.
Full Answer Section
- Marketing team: The marketing team is responsible for promoting the car and ensuring that it is successful in the marketplace. They need to understand the needs and wants of potential customers, as well as the competitive landscape.
- Finance team: The finance team is responsible for ensuring that the car is profitable for Euro Car. They need to consider the costs of development, production, and marketing, as well as the potential sales revenue.
- Management: Management is responsible for making the final decisions about the car. They need to weigh the input from all of the stakeholders and make sure that the car is a good investment for the company.
- Make it clear why the project is important: Stakeholders are more likely to be engaged in a project if they understand why it is important. This means clearly communicating the benefits of the project to all stakeholders.
- Involve stakeholders early and often: Stakeholders are more likely to be engaged if they are involved in the project from the beginning. This means giving them a voice in the decision-making process and keeping them updated on the progress of the project.
- Increased speed and efficiency: IT can help to speed up the new product/service development process by providing tools and resources that can automate tasks and improve communication.
- Improved collaboration: IT can help to improve collaboration between stakeholders by providing platforms for communication and collaboration.
- Enhanced decision-making: IT can help to enhance decision-making by providing access to data and analytics that can be used to make informed decisions.
- Reduced costs: IT can help to reduce costs by automating tasks and improving efficiency.
- Enhanced customer experience: IT can help to enhance the customer experience by providing personalized recommendations and services.