Key difference between intentional and unintentional learning
What is the key difference between intentional and unintentional learning?
What is habituation, and what does the concept of adaptation level have to do with it? How does it tie to framing?
Define the concept of consumer motivation. What two orientations are driven by consumer motivations?
Sample Solution
Intentional vs. Unintentional Learning
Intentional learning is the process of consciously acquiring knowledge or skills. It is typically goal-oriented and involves active engagement with the learning material. Examples of intentional learning include studying for a test, reading a book, or attending a class.
Unintentional learning, on the other hand, is the process of acquiring knowledge or skills without conscious effort. It is typically incidental and occurs through exposure to the learning material. Examples of unintentional learning include learning the names of your classmates, learning the rules of a new game, or learning the layout of a new city.
Full Answer Section
Habituation Habituation is a type of learning in which a response to a stimulus decreases over time due to repeated exposure to that stimulus. For example, if you were to move into a new apartment next to a busy railroad, you might initially be disturbed by the noise of the trains. However, over time, you would become habituated to the noise and it would no longer bother you. Adaptation level Adaptation level is the point at which a stimulus is no longer salient and no longer elicits a response. For example, if you are sitting in a quiet room, a loud noise will startle you. However, if you are in a noisy environment, such as a construction site, the same noise would not be as startling. This is because your adaptation level has increased to the noise level in the environment. Framing Framing is the process of presenting information in a way that influences how people interpret it. For example, suppose you are trying to sell a new product. You could frame the product as a way to save money, or you could frame it as a way to improve your quality of life. The way you frame the product will influence how people perceive its value and whether or not they are likely to buy it. How habituation, adaptation level, and framing tie together Habituation, adaptation level, and framing are all related to how we perceive and respond to stimuli. Habituation is the process of becoming accustomed to a stimulus, adaptation level is the point at which a stimulus is no longer salient, and framing is the process of presenting information in a way that influences how people interpret it. These three concepts can be applied to a variety of situations. For example, advertisers often use framing to influence consumer behavior. They may frame a product in a way that makes it seem more desirable, such as by emphasizing its benefits or by using positive imagery. Consumer motivation Consumer motivation is the driving force behind consumer behavior. It is what causes people to want to buy certain products or services. There are many different factors that can influence consumer motivation, such as needs, wants, desires, and goals. Two orientations driven by consumer motivations Two orientations that are driven by consumer motivations are utilitarian orientation and hedonic orientation.- Utilitarian orientation is concerned with buying products and services that are functional and meet a specific need. For example, a person with a utilitarian orientation might buy a new car because they need a reliable means of transportation.
- Hedonic orientation is concerned with buying products and services that provide pleasure or enjoyment. For example, a person with a hedonic orientation might buy a new dress because they like the way it looks or because it makes them feel confident.