KITOPI case study

      We are the world's leading managed cloud kitchen platform. Founded in January 2018, we are on a mission to satisfy the world's appetite by delivering exceptional food on your terms. We do this by partnering with F&B brands and restaurants all around the world and helping them expand beyond borders, in as little as 14 days. Once a F&B brand decides to work with us, we take care of all the operations - from the sourcing of ingredients and cooking with care to packaging and safe delivery. We also look after the entire customer experience, making sure customers are always happy. We do this with our smart kitchen operating system SKOS) - technology that we've built in house, to ensure speed and efficiency, in all our operations, across the business. We currently partner with over 200 brands, across 5 countries, operating 60+ kitchens. In April 2020, we launched our groceries vertical called Shop Kitopi - a one-stop-shop for essentials and other food items, that delivers anywhere in Dubai, in 60 minutes or less. Question 1 (8 points) Benchmark Abu Dhabi University against Khalifa University. Present your findings in terms of a SWOT matrix. (8 points). Question 2 (8 points) Evaluate the fuel delivery and car company CAFU's https://www.cafu.com/ strategic position in market. A. Apply VRIO analysis to its' resources (4 points). B. List four strategy implementation challenges that the company may face (4 points). Question 3 (14 points) Formulate sustainable strategies: KITOPI https://www.kitopi.com/ Kitopi was selected amone the -I teams.rnicrosoft.com is sharing your screen. Formulate sustainable strategies: KITOPI https://www.kitopi.com/ Kitopi was selected among the most potential and exciting start-ups in the UAE in 2021. It is a platform for ordering and delivering food from many restaurants. It also helps restaurants to go international by running their operations. The company is experiencing and targeting fast international growth through both vertical and horizontal growth strategies. A. Propose to them two means to implement each of the strategies (4 methods). Name potential companies in the UAE (8 points). B. Propose KPIs and targets for growth in 2022 in categories of financial, customer, internal processes, capacity building targets (6 points).