Leadership of Richard Branson
Using the Internet or Strayer University databases, research the leadership style and characteristics of
Richard Branson, Virgin Group.
Write a six to seven (6-7) page paper in which you:
1. Assess the key elements of Richard Branson’s leadership style and the impact that those
elements have had on his business success. Provide support for your rationale.
2. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with
many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style
mesh successfully with the particular attributes of a multifaceted organization like Virgin.
3. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to
achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a
different organizational setting. Provide support for your rationale.
4. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for
his company to employees and other stakeholders. Provide support for your rationale.
5. Assume that you have received a job offer to be a manager within the Virgin Group. Determine