Leveraging Social Media

According to the article people used SM to help out others who were impacted by the recent hurricane.

How can HR use SM as an effective communication tool?
This is general question but if you have experience in HR you might have a little more insight.

The is the article: http://www.huffingtonpost.com/entry/harvey-social-media_us_59a47f42e4b050afa90c1049

IS IT YOUR FIRST TIME HERE? WELCOME

USE COUPON "11OFF" AND GET 11% OFF YOUR ORDERS