1. Why is it important to establish linkages between organisational objectives,
values and standards to the responsibilities of relevant groups and
individuals when setting goals in the organisation? (10 marks)
2. What is the relationship between media and language used when
communicating organisational mission and goals to staff? Give an example.
(10 marks)
3. When there is a goal to achieve, explain the importance of stating
expectations clearly to staff in a language easy to understand to ensure
commitment to the given goal? (10 marks)
4. When an incident occurs in the organisation (e.g., accident, scandal),
explain why it is important to communicate results clearly to relevant
groups and individuals involved? (10 marks)
5. Discuss the importance of (45 marks)
a. Leaders as role-models in the workplace
b. Workplace culture
c. Change management in the workplace
d. Workplace consultation and communication
e. Decision-making and risk management
f. Public relations
g. Business ethics
h. Leadership styles
i. Professional dev
2.Business Law
1. Describe the purpose of a third party beneficiary contract and explain two common types. 2. You have just won a contract with the federal government. You are the prime contractor and plan on
using subcontractors. Explain the Privity of Contract Rule for this government contract. 3. What is breach of contract? Summarize the remedies available for breach of contract and damages 4.
Describe a liquidated damages clause and specify when this type of clause may be used in a business contract.
3. Marketing
You currently work as a coordinator for New City Home Care, a private home health company offering nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with
a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. Your manager
has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and
has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan. The summary needs to explain how the following
will used in your team's marketing plan: The companyâs historical resident trends and current strategic plan Demographic data Quality standards Marketplace analysis, including competition Models
and best practices for reaching the target audience Developing recommendations to ensure alignment with company strategy Writing the plan and setting expectations Implementing the plan, proven best
practices for implementing Tools for evaluating and adapting the plan.
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