M​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​arketing Management

    The company that will be reserched is www.talemia.com - Analyse the target organisation, using all of the concepts covered in this module. You may recall in summary the concepts you use, but do not spend long describing the concept – we need you to apply it to the target organisation. The concepts are: ? Marketing Mix (7P’s & 4C’s) ? Differentiation and Competitive Advantage ? Coping with Commoditisation (+Total Product and Solution offering) ? Segmentation ? Branding ? Managing (especially Service Element) ? Experiential Marketing, Customer Relations and Experience Management ? Role of Internet in Marketing ? Pricing and Cost Str​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ucture ? Stakeholders, Sustainability, & TBL - Follow the instructions of Academic writings attached. - Follow the instructions of Harvard Citations and references attached. - Attached is a report by the instructor regarding comments on the Interim Assessment paper to be taken into consideration. * Concepts 1: - Marketing Mix; Differentiation and Competitive Advantage; Coping with Commoditisation (+Total Product and Solution offering); & Segmentation. ** Concepts 2: - Branding; Managing (especially Service Element); Experiential Marketing, Customer Relations & Experience Management; Role of Internet in Marketing; Pricing and Cost Structure; Sustainability, Triple Bottom Line & Stakeholders. -​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​Thanks,