You are the production manager of a large car manufacturing plant. Morale in the plant is quite low as workers are on an assembly line and often complain of the poor working conditions within the plant. You are keen to improve the overall morale of the manufacturing plant as production is also starting to be affected with workers showing little motivation to come to work along with an increase in absenteeism.
Explain and apply TWO theories of motivation and how you would use them to improve staff motivation and reduce absenteeism.

Discuss the validity of the following statement.

“Companies that do not place a high importance on social responsibility will never achieve and retain market leadership in the long run.”
In your answer, compare and contrast two international companies that have adopted different approaches to social responsibility with specific reference to the strategy they use.