MANAGEMENT INFO SYSTEMS

  Discuss the role technology will play in future jobs and careers and whether it will replace humans in the traditional jobs that can be handled by technology. Divide your response into two parts representing the for and against automation/information technology. 2a: The Internet can be used even by small players to sell their products. Do you think scale is important for a firm that sells its products online? Why or why not? Discuss. 2b: Provide an example of a successful firm and any of its key resources that have all the four critical characteristics discussed in the resource-based view of competitive advantage. Discuss FreshDirect’s business model. Is this business model effective against the threats from Amazon Fresh, Wal-Mart, or Whole Foods? Why or why not? Zara’s just-in-time, vertically integrated model has served the firm well, but an excellent business is not a perfect business. Describe the limitations of Zara’s model and list steps that management might consider to minimize these vulnerabilities. Investigate the current state of net neutrality. What is the current status of Internet Service Providers (ISP') right to offer a “fast lane” or impose “bandwidth caps”? Who would you side with–Netflix or the large ISPs? Why?    

Sample Solution

     

The Future of Jobs and Technology: A Two-Sided Coin

1. Impact of Technology on Jobs:

For Automation:

  • Increased Efficiency and Productivity: Technology can automate routine tasks, freeing up human workers for more creative and strategic roles. This can lead to improved productivity and economic growth.
  • New Job Creation: Automation will undoubtedly displace some jobs, but it is also likely to create new ones in fields like technology development, data analysis, and cyber security.
  • Upskilling and Reskilling: With constant technological advancements, workers will need to continuously adapt and upskill themselves to remain employable. This may require investments in education and training programs.

Full Answer Section

       

Against Automation:

  • Job Losses and Income Inequality: While new jobs will be created, the transition can be disruptive and lead to unemployment and income inequality, particularly for low-skilled workers.
  • Ethical Concerns: Automated systems can perpetuate biases and discrimination if not carefully designed and monitored. The ethical implications of AI and automation need careful consideration.
  • Social Impact: Increased automation can lead to social isolation and a decline in community connections. Governments and businesses need to invest in social support programs and measures to mitigate these negative impacts.

2. The Role of Scale in Online Sales:

Importance of Scale:

  • Cost Advantages: Larger firms can often negotiate better deals with suppliers and benefit from economies of scale, leading to lower production and marketing costs.
  • Marketing and Branding: Larger firms can invest more in marketing and branding, building brand awareness and customer loyalty, which can be an advantage in online competition.
  • Logistics and Infrastructure: Large firms can invest in efficient logistics and delivery infrastructure, providing faster and more reliable delivery options to customers.

However, scale isn't the sole factor:

  • Niche Focus and Agility: Smaller firms can focus on specific niches and leverage their flexibility to adapt quickly to changing customer preferences and market trends.
  • Customer Service and Personalization: Smaller firms can often provide more personalized customer service and build stronger relationships with their customers, which can be a competitive advantage.
  • Technology and Innovation: Smaller firms can embrace technology and innovation to compete effectively, even against larger players.

2b. Example of Competitive Advantage:

Southwest Airlines:

  • Unique Value Proposition: Offering low-cost, point-to-point air travel with a fun and friendly customer experience.
  • Resource-Based Advantages:
    • Strong Company Culture: Attract and retain talented employees who are passionate about the brand.
    • Efficient Operating Model: Utilize a single aircraft type and point-to-point routes to minimize costs.
    • Customer-Centric Approach: Focus on on-time performance, baggage handling efficiency, and friendly service.
    • Innovation and Adaptability: Continuously adapt to industry changes and introduce new offerings, like flexible fares and partnerships.

3. FreshDirect's Business Model:

FreshDirect's model:

  • Direct-to-consumer online grocery delivery service: Bypasses traditional brick-and-mortar supermarkets, offering convenience and potentially lower prices.
  • Focus on quality and freshness: Sources products directly from farmers and producers, offering high-quality and often organic options.
  • Subscription model: Generates recurring revenue and helps predict demand, optimizing inventory management.

Effectiveness:

  • Successful track record: FreshDirect has grown significantly and established itself as a major player in the online grocery market.
  • Potential vulnerabilities: High operating costs, limited geographic reach, and competition from large players like Amazon Fresh.

4. Zara's Just-in-Time Model:

Strengths:

  • Faster fashion and trend responsiveness: Responds quickly to emerging trends and delivers new styles to stores frequently.
  • Reduced inventory costs: Limited inventory minimizes storage and holding costs.
  • Vertical integration: Control over the entire supply chain improves efficiency and quality control.

Limitations:

  • Sustainability concerns: High production volume and emphasis on trendy, disposable fashion raise sustainability concerns.
  • Vulnerability to disruptions: Reliance on a complex and geographically concentrated supply chain makes it vulnerable to disruptions.
  • Limited product customization: Focus on speed and efficiency compromises on customization options for customers.

Management steps to minimize vulnerabilities:

  • Invest in sustainable practices: Develop eco-friendly manufacturing processes and promote responsible sourcing of materials.
  • Diversify and de-risk the supply chain: Reduce reliance on single suppliers and geographic locations.
  • Offer limited customization options: Provide some personalization elements to meet evolving customer preferences.

5. Net Neutrality:

Current Status:

  • The Federal Communications Commission (FCC) repealed net neutrality in 2017, allowing ISPs to prioritize certain content or charge extra fees for faster internet speeds.

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