Management of Non-market by Multinational Companies

Order Description

The entry mode to the Middle East as a host market and specially Saudi Arabia Market

How MNEs and foreign investment can manage Non market strategies from( legal, local government, national institutions,social, lobby, the cultural, shaping the business environment,,ext,) perspective in the Middle East and Saudi Arabia, given the pivotal role played by non-market
actors.

The methodology is quantitative

The literature review between 15-20

Uncategorized