Management Report: Develop a Strategy for an Organisation Doing Business in Europe
The company is considering expanding its business to the EU. The company wants to expand its manufacturing and distribution plant to Europe as well as sell it products in the EU market. It has been
their ambition for the last 5 years to expand through the process of internationalization. They believe that EU would be an ideal destination for this expansion.
You are a group of consultants who have been asked by the company to assess the situation and provide advice to the company.
Evaluate the business environment of the EU as a suitable destination for your business to set up its operation and recommend an articulated sustainable business strategy for the implementation and
operation of this business in Europe.