Managerial Accounting

What insight does ROI give into investment performance? Is it acceptable to lose profit on one product, if that product is vital to the sale of an extremely profitable product? Why? As you think about these questions, also consider what other measures beside ROI might be help in analyzing solutions to business problems – or opportunities. Unit 7 DB: Multifaceted Performers (MUS121 Rhythm, Blues, & Hip Hop) Consider the importance of MTV in the careers of so many musicians who rose to fame in the 1980s. For this discussion, choose either Michael Jackson or Madonna, both of whom were considered multifaceted performers who rise to stardom was the direct result of MTV. Use the mashup tool to post one of their videos and respond to the following: Do you think that the importance of the visual medium, in this case, MTV, was a positive or negative development in the music industry? Were there any controversies associated with the video you chose? If so, what were they? Do you think that music videos help encourage performing artists to be more multifaceted? Or do you think that it detracts from the quality of the music by placing so much emphasis on non-musical elements? Unit 7 Discussion: Planning for Global Market (MKT200 Principles of Marketing) Overview: It's common for well-known B2C brands (brands that sell directly to consumers) to engage in public-facing activities which promote the brand's commitment to social responsibility. Considering the goal to increase sales, brands leverage their ethical and social consciousness to help accomplish this. Simulated Business Scenario: Toyota, the world’s largest carmaker, understands that their primary target market responds well to brands that focus on social responsibility. Toyota’s senior management has been meeting in Tokyo, Japan to devise a global marketing campaign centered on social responsibility. To this end, Toyota decided to hire a consultancy to develop a 9-month plan ending December 31, 2021. Management has asked for a presentation for an initial list of items that would be considered valid elements of a social responsibility marketing plan that would accommodate each of the markets that Toyota competes in. Questions: What type of research would the consultancy conduct to understand each of the wide variety of cultures that the brand competes in? Armed with this researched information, how might the consultancy modify its social responsibility campaigns to accommodate some of the major markets?